From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Net coverage indicates the number of persons who have been reached at least once by a unit of video content (programme, advertisement, period of time, video). The calculation method for net coverage is mostly referred to as cumulation and frequency analysis. In this process, either the proportional weighted market share (p-value method) or the full weight (0/1 method with threshold value) of each person is applied. Each person can only be counted once.Back to list