From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Non-linear video ad

Non-linear video ads are a sub-category of in-stream video ads in which the advertising messages overlap a part of the video content. In this case, the ad placement is non-linear, meaning that it runs concurrently with the video content. Non-linear video ads are further sub-divided into overlay ads and branded players.

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