From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

OMG (Organisation der Mediaagenturen im Gesamtverband der Werbeagenturen)

OMG is an acronym that stands for Organisation der Mediaagenturen im Gesamtverband der Werbeagenturen (“Organization of Media Agencies within the Federation of Advertising Agencies”). It represents the interests of the advertising and media agencies vis-à-vis the media. As members of the governing bodies of AGF, its delegates participate in the monitoring and further development of the AGF system.

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