From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
PLAN TV is an AGF evaluation software developed by DAP GmbH for the planning of advertising campaigns. This software mainly serves the purpose of the comparative assessment of campaigns and the identification of alternative plans. However, it can also be used to estimate the costs of a media plan and to perform an ex-post evaluation of plans that are already in progress. PLAN TV works on the basis of the data of the AGF Panel and makes it possible to plan by months and calendar weeks. Any month for which information on commercial breaks and prices is available can be planned. Performance values are calculated on the basis of average usage values in the past.Back to list