From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Platform Study

The platform study is a separate study commissioned by the AGF, which twice a year - on 01/01 and 01/07 - provides current specifications on the potential and distribution of households with access to a platform in the Federal Republic of Germany. The study is conducted by Kantar Deutschland GmbH and serves as an external specification for the structural panel control as well as for the weighting and updating of the platform households. Since 2020, the platform study has also functioned together with agma's "Potential Study" as part of the AGF external target study AGF Video Potentials.

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