Glossary

From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

DAP GmbH

DAP GmbH is an IT service provider in the field of market and media research, which has been commissioned by AGF to develop evaluation software for AGF data. The AGF offering of software programmes comprises AGF SCOPE, TV CONTROL, PLAN TV and AGF REACH PLANNER®.

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