From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Sampling points are small territorial units consisting of small municipalities, urban districts or road sections covering the entire inhabited territory of the Federal Republic of Germany. The ADM Sampling System (Mastersample) is based on these roughly 53,000 points. For the AGF Panel, sampling points are determined randomly on the basis of the specified distribution of panel households across the states of Germany. One household is recruited in each one of these sampling points.Back to list