From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


Viewers refer to the potential of the users of a programme with a minimum usage condition of one minute consecutively according to the 0/1 method. Each person who exhibits an market share (i.e. p-value > 0) and fulfills the minimum usage condition of one second is counted and represented as a viewer of this programme.

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