From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

CPM-C (Cost per mille contacts)

CPM-C is an acronym that stands for cost per mille (thousand) contacts. It indicates the amount of money that must be invested to reach a total of 1,000 TV viewers of a target group with a spot in a commercial break. The cost is calculated as the quotient of the gross costs for a 30 second spot divided by the average market share of the advertisement, multiplied by 1,000.

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