From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


TV CONTROL is an evaluation software program of AGF developed by DAP GmbH that integrates the planning and control of TV advertising campaigns into a software. The software provides direct access to the spend volumes of media agencies and databases of gross advertising expenses customarily used in the market. On this basis, advertisers can evaluate their own campaigns and those of competitors.

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