From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


TV-Total is offered in the system both as a summary of usage (“fact”, available in TV analyses) and as a summary of vendors in TV and convergence analyses. TV-Total as a fact contains the usages of TV broadcasters participating in the system. As a fact, TV-Total also includes broadcasters that are measured but not individually identifiable based on the license agreement. The audiomatching measurement method measures all of the broadcasters participating in the system and other broadcasters defined by AGF. TV-Total as a fact provides the basis for calculating the market share.

The following names, dimensions and decimal places must be used when reporting AGF data. The decimal places available in the analysis system should be used for further calculations – regardless of the number of decimal places shown.

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