From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


VIDEOSCOPE PLUS was an extension of the AGF evaluation system VIDEOSCOPE that includes special analyses. This software allows for the detailed study of viewer growth, identities and movements across multiple TV programmes (audience flow, usage overlaps, etc.). The special analyses include cumulation and frequency analyses, identity analyses, origin and retention analyses, combination analyses and constellation analyses. VIDEOSCOPE PLUS was replaced by AGF SCOPE on 08/01/2023.

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