From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


VIDEOSCOPE PLUS is an extension of the AGF evaluation system VIDEOSCOPE that includes special analyses. This software allows for the detailed study of viewer growth, identities and movements across multiple TV programmes (audience flow, usage overlaps, etc.). The special analyses include cumulation and frequency analyses, identity analyses, origin and retention analyses, combination analyses and constellation analyses.

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