From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


REACH PLANNER® is a web-based AGF planning tool for cross-media reach in the market standard Bewegtbild. It serves as a strategic rough planning tool for forecasting campaign reach and cost planning for TV and streaming. The integration of further measurement data is planned. For example, data from the X-Reach measurement (non-video content) and the AGF Smart Meter measurement (platforms such as Netflix and Amazon Prime Video) can be included in the future.

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