From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Programme brand

A programme brand is a video aggregate that combines all videos with the same content, similar content and thematically related videos (broader: content) of serial/frequently recurring formats under one brand umbrella across platforms. The programme brand can therefore be understood as the sum of all video content of a specific offer of a video provider that is associated with a brand name.

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