From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Programme brand

A programme brand is a video aggregate that includes all videos (or in broader terms: content) with the same or similar content or that are thematically related, of serial/ frequently recurring formats under one brand umbrella and across different platforms. The programme brand can therefore be understood as the sum of all video content belonging to a video vendor’s specific offer, that is associated with a brand name.

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