From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Bandwidth refers to the range of a transmission channel that lies between the lowest and highest frequencies. Information is transmitted in this range via electronic signals. Higher bandwidth makes it possible to transmit a larger quantity of information.
Blu-ray players are an advancement over DVD players. They are used to play film content on Blu-ray Discs, which can hold much larger quantities of data compared to DVDs and can therefore deliver higher-quality video and audio.
In television research, bouquets refer to package offerings composed of different programmes of a programming provider. The offerings are therefore marketed under one title.
Branded video players refer to an advertising form of non-linear video ads. They are characterized by the fact that the video is enclosed within a frame in which animations or banner ads are displayed. When users click on an ad in the frame, they can be sent directly to the advertiser’s page.
Break bumpers are three- to four-second inserts between ongoing programmes and commercial breaks. They are legally required and serve as an optical demarcation between programming and advertising.
The break number is a number assigned internally by the broadcaster to a commercial break. It is usually consecutive within an hour or a given environment. It is a component of the eight-digit commercial break code.
Broadband refers to the primary technology for accessing the Internet in Germany. Thanks to a relatively fast data transfer rate, connections are established much more quickly than via a modem.
The function of the broadcast master is to assign measured usage to broadcast elements such as programme, advertisement, etc. Components of the broadcast master include the programme directory, rate files and programme codes.
In the AGF system, the broadcasting day begins at 3:00 a.m. and lasts until 2:59 a.m. of the following day. All programmes during this time interval are assigned to the same calendar date. Under this definition, the data change occurs at 3:00 in the morning. This division of time, which differs from the customary calendar definition, has proved to be expedient for programme and advertisement planning by reason of viewer behavior. Among other things, this ensures that all data on TV usage during the previous television day can be retrieved at the same time during the night and reported in the morning.
In the AGF Panel, build-up refers to increasing the number of panel households. This is done to improve the validity of data at the regional level or to make more cases available for analyzing more deeply sub-divided target groups. In the AGF Panel, the evaluation quality of AGF data for smaller German states is ensured by regionally increasing the number of panel households (= disproportional build-up).