From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
UMTS is an acronym that stands for Universal Mobile Telecommunications System, a transmission technology that allows for a higher transmission rate than GSM and also provides access to the Internet. Data transmission with UMTS was a widely used standard for 3G mobile networks.
The usage share is a fact that indicates the share of the total viewing volume represented by the viewing volume in an output cell of a cumulation step in the evaluation.
USB is an acronym that stands for Universal Serial Bus. It refers to a standard for the connection of external devices such as hard drives or USB sticks to computers and modern TV sets.
Weighted number of persons, households that have met the minimum usage condition for the analysis element. A user is counted only once regardless of their contact frequency.