From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
The p-value represents the portion of a programme or commercial break or time interval that a person has watched. It is defined as the quotient of the PIN divided by the programme duration.
The p-value method is one of two processing methods which the user can select for special analyses in the AGF evaluation software. Under this method, the individual market share/viewing duration of the persons watching a programme is considered. Each person is counted by the percentage corresponding to their viewing duration in relation to the programme duration (= p-value).
Panels are miniature representations of a universe. The characteristic feature of a panel is that identical observation units are tracked or measured over the course of time. Surveys based on the panel system have the advantage of being able to reproduce the stability and change of attitudes of an identical sample over a period of time (e.g. between different survey waves).
The panelists of the Desktop Panel and Mobile Panel act as donors whose streaming usage is transferred to the recipients in the TV Panel. Due to the considerably higher number of cases of streaming users in the Desktop Panel and Mobile Panel compared to the TV Panel, the TV Panel is “boosted” for the fusion: Each TV Panelist is technically increased by a factor of approximately nine. To ensure that the TV reach values remain the same, the weight of the boosted panelists is divided by nine in compensation.
Panel fluctuation refers to the replacement of persons or households resulting from entries to and exits from the AGF panel. A distinction is made between “natural “ panel fluctuation in which no interventions are made to the entries or exits of panel members and “artificial” panel fluctuation which is deliberately employed to achieve a replacement of panel households. Household participation in the AGF panel is not limited in time; artificial panel fluctuation takes place only in special cases.
Participation weighting is needed for the calculation of longitudinal analyses such as the cumulation and frequency analysis in which the viewing behavior of individual persons over a longer period of time is analyzed. All households and persons who have delivered data at least once are included in the analysis. The more continuous the data delivery, the higher the participation weight. Thus, households and persons who have delivered data for only a short time have less influence on the analysis results.
Pay-per-view refers to pay-TV offerings for which the viewer only pays for actually watched programmes. The offerings can be ordered and activated individually.
Pay-TV refers to fee-based television programmes that are transmitted under encryption and can only be used with a suitable decoder. The programmes are offered within the framework of a subscription to a pay-TV broadcaster.
Person log-in is a method for determining which persons in a panel household are watching TV. This is done by means of a special remote control device in which a personal button is assigned to each member of the household. The viewer can “log in” as watching television by simply pressing a button and then log out by pressing the same button again. This makes it possible to measure PIN data. Guests log in and out by pressing a separate button on the remote control. When they log in, they enter their age and sex.
Piggyback programmes refer to different programmes that are transmitted by a broadcaster on a partially used frequency of another, legally independent broadcaster.
PIN stands for person-specific usage. It indicates the number of seconds that a person has spent watching a programme, commercial break or pre-defined time interval.
The PiP function of a TV set makes it possible to change to another channel displayed in a small preview picture without interrupting the first programme. Either a second AV source or a second tuner is needed to display the second picture.
Pixels refer to individual picture elements which make up a television picture. The higher the number of pixels, the sharper the television picture or the higher the resolution.
PLAN TV is an AGF evaluation software developed by DAP GmbH for the planning of advertising campaigns. This software mainly serves the purpose of the comparative assessment of campaigns and the identification of alternative plans. However, it can also be used to estimate the costs of a media plan and to perform an ex-post evaluation of plans that are already in progress. PLAN TV works on the basis of the data of the AGF Panel and makes it possible to plan by months and calendar weeks. Any month for which information on commercial breaks and prices is available can be planned. Performance values are calculated on the basis of average usage values in the past.
Platform access means paid access to additional offerings of platform operators and distribution companies.
This term does not refer to the basic digital packages of cable network operators and the HD+ offerings of satellite operators
The Platform Study is a separate, semiannual study (as of January 1 and July 1) commissioned by AGF that delivers up-to-date specifications of the potential and distribution of households with access to a platform in the Federal Republic of Germany. The study conducted by Kantar Deutschland GmbH serves as an external specification for structural panel control and for the weighting and updating of platform households. Since 2020, the Platform Study has also been part of the AGF external specifications study known as “AGF Video Potentials” together with the agma “Potential Study.”
Podcasts are radio or TV programmes that can be consumed anywhere (on smartphones, tablets or laptops, for example) independently of the time of the actual broadcast.
Post-rolls are online ad spots that run after the video content. As a sub-category of linear video ads, they never run concurrently with the video content.
The potential indicates the size of a target group in the universe. It can be calculated as an absolute number in millions or as a percentage of the universe. In the AGF Panel, the potential is calculated as the sum of the weighted average of a target group on which an evaluation is based and is expressed as a percentage of the universe.
Pre-rolls are online ad spots that run before the actual video content. As a sub-category of linear video ads, they never run concurrently with the video content.
The programme coding of AGF is a content-analytical instrument for coding all programmes of participating broadcasters. Programme coding makes it possible to conduct comparative programme category-specific analyses.
The programme log is the second-by-second account of the transmission sequence of a certain broadcaster on a broadcasting day. Among other details, it reports the beginning and end time of each broadcast programme and the duration and title of the programme. This makes it possible to assign the second-by-second measurement of usage of a specific programme or commercial break.
Publisher is the content-related designation of a video content provider. The publisher is maintained by way of the providers’ content management systems. Publisher names are harmonized by means of standardizing different spellings.
The push-button method is based on the principle of active meter measurement. It makes it possible to identify persons by way of the person-specific buttons on the remote control device of the measurement system, which are used to log in and log out of the system.