News
AGF launches pilot project for the integration of return channel data with TV Insight
Frankfurt, May 20, 2025. As part of the project, an approach for enhancing the AGF panel measurement with return channel data will be tested. By integrating usage data from HbbTV measurements and Sky set-top boxes into the AGF panel, the aim is to expand representative panel data with return channel data.
AGF integrates Bauer Media Group’s digital offerings into AGF X-REACH
Frankfurt, May 08, 2025. AGF continues to advance digital audience measurement:
Since March 2025, the digital publishing offerings of the Bauer Media Group have been gradually integrated into the AGF measurement system. These will likely become available to authorized users in the AGF tools starting mid-June.
Carsten Schwecke follows Matthias Dang and represents RTL Germany on the supervisory board and in the shareholders' meeting of AGF
Frankfurt, April 09, 2025. Carsten Schwecke has been a member of the executive board of RTL Deutschland since April 1, 2025. In his current role, he is responsible for all commercial, technological, and data- and AI-driven activities of the media company.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+36,5
Percent increase in streaming viewing duration (2024 to 2023)
>40
million euros annual research spend
58,9
percent of viewers watch daily (total viewers)
171
minutes average daily viewing duration (all viewers)
313.809.779
Hours (day with highest TV usage: 01/01/2024)
Source: AGF Videoforschung; AGF SCOPE 1.9; 01/01/2024-31/12/2024; Market standard Video, 04/01/2024; Evaluation Type: TV; Convention; Package Number: 14831 dated 08/01/2025
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