AGF Video Potentials

The AGF Video Potentials is AGF's external benchmark study and have been in effect since 1 January 2022. It is based on two separate research studies: the Potential Study, conducted in cooperation with agma, and the AGF Platform Study. Both studies are conducted twice a year, in spring and autumn.

The Potential Study is conducted as a CATI survey (Computer-Assisted Telephone Interview) with the following methodology: Sample size: 20,000 cases, Dual-frame approach, ADM sampling framework, disproportional sampling.

The Platform Study is designed as a CAPI survey (Computer-Assisted Personal Interview) and is conducted in respondents' homes. In addition to the interviews, interviewers assess TV-specific equipment features and examine reception conditions in the households.

Sample size: 5,000 cases, Random sampling, ADM face-to-face sampling system, proportional sampling.

After joint weighting based on the Microcensus, both studies form the AGF video potentials, which provide all relevant potentials of moving image usage in Germany and serve as an external benchmark for the AGF system.