Frankfurt, November 4, 2026. AGF Videoforschung GmbH and The Walt Disney Company are taking the next step in their collaboration in Germany. Together, the two companies are assessing the requirements for a potential integration of the streaming service Disney+ into AGF's active measurement.
Disney already works with AGF, with the Disney Channel and the National Geographic channels part of AGF's linear TV measurement. AGF and Disney Advertising are now exploring the conditions for potentially integrating Disney+ into active measurement.
“Disney+ reaches a broad audience in Germany with its premium, unbeatable shows and movies, from our world-class brands including Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX and ESPN. That's why it's important to us to make this viewing more visible, and easier to put into context for the advertising market. Together with AGF, we are now exploring the possibility of implementing active measurement for Disney+ in the future,” says Julia Schörner, Vice President Disney Advertising GSA.
Kerstin Niederauer-Kopf, Chair of the Management Board of AGF Videoforschung GmbH, adds: “Disney+ is an important part of the German video market. Jointly assessing the requirements for its integration into AGF measurement takes us a step further towards more comprehensive video measurement. Our goal is a shared, independent market standard for video – across all distribution channels. To achieve this, we need transparent rules and comparable data that providers, agencies and advertisers can rely on.”
About AGF Videoforschung GmbH (www.agf.de)
AGF Videoforschung GmbH is Germany’s neutral authority for video audience measurement. AGF continuously and quantitatively measures the consumption of video content in Germany and analyses the data collected. The company invests several million euros annually in the ongoing development of its measurement systems in order to provide the market with reliable daily data on video usage. AGF works closely with all market stakeholders, including licensed broadcasters, advertisers and media agencies.
About Disney+
Disney+ is the ultimate streaming service for movies and series from Disney, Pixar, Marvel, Star Wars and National Geographic, together with “The Simpsons.” Outside the U.S., Disney+ also includes a wide range of general entertainment content under the Hulu brand.
The Walt Disney Company's successful streaming service, Disney+, connects viewers around the world with a unique collection of award-winning general entertainment as well as top-tier family entertainment. In addition to unprecedented access to Disney's incredible catalog of film and TV classics, Disney+ is also home to the newest movies from The Walt Disney Studios. For more information, visit DisneyPlus.com or follow us on our Instagram or Facebook page, or via the Disney+ app, available for download on most mobile devices and internet-enabled TVs.