Frankfurt, November 4, 2026. AGF Videoforschung GmbH and The Walt Disney Company are taking the next step in their collaboration in Germany. Together,…

RTL Deutschland’s Head of Advertising Sales Takes on New Role on the Supervisory Board of AGF Videoforschung

AGF Forum 2026: New Measurement Architecture, “Video 2030” and Media Quality Take Center Stage

The expanded Platform Study combines technical conditions with viewers’ navigation behavior on the TV set for the first time

AGF expands Prime Video integration to include the measurement of live sports events

Streaming and social media shape the self-directed media consumption of older children and adolescents – shared TV viewing remains an important social…

Who Will Set the Standards in the Media Market?

• Internet-based reception continues to grow

• Connected TV is increasingly becoming the standard

• Use of YouTube and social media platforms is…

• Long-running successful formats remain relevant – including in streaming

• Changing viewing behavior: video streaming usage increases by 21%…

Prime Video’s VoD offerings included for the first time in standardized AGF Measurement

Kristina Bulle (P&G) and Carsten Kollmus (Dentsu) strengthen the voices of advertising associations and agencies on the Supervisory Board

AGF focuses on cross-campaign measurement - net reach as a key KPI for comparability across media types

• Service Charge Privilege: 72.4% with a new cable contract – alternatives are gaining importance

• ARD SD Switch-Off: 90.1% of households have…

Matthias Heinze, Senior Vice President Commercial GSA and Managing Director of Warner Bros. Discovery’s German entities, has been a new member of the…

Last week, AGF Videoforschung successfully launched a pilot project for the integration of return channel data. In collaboration with TV Insight, a…

AGF continues to advance digital audience measurement: Since March 2025, the digital publishing offerings of the Bauer Media Group have been gradually…

Carsten Schwecke, Chief Commercial, Technology & Data Officer of RTL Germany, has been appointed to the supervisory board of AGF. He is succeeding…

Strengthening Independent Audience Measurement in Europe

Abolition of the ancillary cost privilege: Majority of households respond actively – 'Blackout' does not occur – Streaming and Connected TV continue…

Frankfurt, January 15, 2025. AGF Videoforschung GmbH and Netflix have agreed on a cooperation to examine the integration of Netflix into the AGF…

• Live sporting events and Tatort top the TV hit lists

• Unbroken interest in political developments and social debates

• Streaming usage on the…

b4p 2024: Initial Integration of AGF X REACH Data and Expansion of TV Channel Set

First step is to integrate prime video data from AGF's own router measurement into the established cross-media planning tool AGF REACH PLANNER®

Video research with attitude – industry representatives call for uniform standards for more competition and innovation and call for a dedicated…

Integration of "Best for Planning" Features into the AGF System

Expanding Long-Term Collaboration with Sky for the Bundesliga Season Opener

AGF Platform Study 2024-I: First wave of the annual survey focuses on how German TV households are dealing with the abolition of the ancillary costs…

Representative research panel combined with AdTech: Smart & Big Data to be merged into unified, neutral, transparent and comparable target group data…

"Client Success & Data Consultancy" division focuses on advising clients on how to work with AGF data and the analysis options

AGF Platform Study 2023-II: The possible effects of the elimination of the so-called utility cost billing privilege were investigated for the first…

Tatort, football and shows dominate hit lists / Daily streaming usage on the rise / Interest in royals remains high

AGF switches market standard video on 1 January 2024 / Expansion of the population / New software solutions

Frankfurt, November 28, 2023. With DAZN, AGF Videoforschung is including the first independent international streaming platform in the measurement.…

Greater transparency in an increasingly convergent media market / Final checks and optimizations

Successful Expansion of Digital Measurement in the AGF X-REACH Test Project

AGF Platform Study 2023-I: Use of the online services of TV broadcasters continues to rise

Seven.One manager Guido Modenbach remains deputy chairman

Communication expert strengthens AGF Videoforschung

Seven One manager Guido Modenbach remains deputy

TV viewers watch a lot of information / Streaming usage continues to rise

AGF Platform Study 2022-II: Streaming continues to rise / Disney+ above 10 percent for the first time

X-Reach in 2023 / AGF supplies more data to media agencies in a test phase

Convergence Monitor 2022: Streaming services score big with movies, TV stations with news and shows / Increasing prevalence of high-resolution…

AGF Platform Study 2022-I: Higher demand for Netflix, Prime Video and public broadcaster offerings

International commitment to transparent standards and key performance indicators

2021 findings: Video usage influenced by coronavirus / Increased streaming use in all age groups

Slight dips in usage of Netflix and Prime Video / Progression of the coronavirus pandemic correlates with video usage

AGF Videoforschung appoints Directors for Methods & Conventions and Data & Technology

Crossmedia Measurement: Initial results of extended digital measurement by AGF

CONVERGENCE MONITOR 2021: Podcast usage rises sharply again/ Online shopping hype cools

CONVERGENCE MONITOR 2021: YouTube falls below the 90-percent mark / Growing usage of TikTok and Twitch / Video-on-Demand services are becoming more…

Loosening of contact restrictions plus good weather affect viewing behavior

AGF TV Platform 2021-I: Public broadcasters increase use of video-on-demand services and broadcaster platforms / Prime Video growing notably, Netflix…

More than streaming: Video+ project also measures static display

The European Cup starts today, and will again thrill millions of viewers

Audience measurement company expands focus to show share of streaming usage in convergent usage

Coronavirus Report 2021: Video viewing remains at a high level in the second year of the pandemic / TV helps to lighten the “can’t go anywhere” blues