News
AGF Platform Study 2025 II: Reception Methods and Modern Devices Are Changing Access to Television
Frankfurt, January 21, 2026 – The television set remains the central screen in German households. At the same time, the results of the current AGF Platform Study 2025 II show that the structural framework of TV usage continues to change. New reception methods, internet-enabled devices, and evolving user interfaces are increasingly shaping access to video content - both in linear television and within the growing range of streaming services.
TV and Video Review 2025: Usage continues to diversify – linear television remains a central point of reference for established content
Frankfurt, January 8, 2026 – The year 2025 marks a decisive step forward in the development of moving-image measurement in Germany. With the active integration of Amazon Prime Video into the AGF measurement system, a global streaming provider has been successfully incorporated into a certified and neutral measurement system via a server-to-server integration. Since November 2025, Prime Video’s ad-funded VOD content has been reported comparably at content level alongside broadcasters’ offerings in AGF tools.
AGF and Amazon Achieve Milestone:Prime Video’s VoD offerings included for the first time in standardized AGF Measurement
Frankfurt, October 28, 2025. AGF Videoforschung, together with Amazon, has taken a significant step forward in the development of video audience measurement in Germany. For the first time, Prime Video’s VoD offering is being subjected to a certified, comparable, and neutral measurement framework by AGF. In November, data from Prime Video’s ad-supported VoD content will also be integrated for the first time into the ex-post analysis tool AGF SCOPE. The database within the AGF REACH PLANNER® will be adjusted accordingly. AGF is thus the first Joint Industry Committee (JIC) worldwide to integrate an international video streaming service into its standardized measurement system using server-to-server technology.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+36,5
Percent increase in streaming viewing duration (2024 to 2023)
>40
million euros annual research spend
58,9
percent of viewers watch daily (total viewers)
171
minutes average daily viewing duration (all viewers)
313.809.779
Hours (day with highest TV usage: 01/01/2024)
Source: AGF Videoforschung; AGF SCOPE 1.9; 01/01/2024-31/12/2024; Market standard Video, 04/01/2024; Evaluation Type: TV; Convention; Package Number: 14831 dated 08/01/2025
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AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.
