RTL Deutschland’s Head of Advertising Sales Takes on New Role on the Supervisory Board of AGF Videoforschung

AGF Forum 2026: New Measurement Architecture, “Video 2030” and Media Quality Take Center Stage

The expanded Platform Study combines technical conditions with viewers’ navigation behavior on the TV set for the first time

AGF expands Prime Video integration to include the measurement of live sports events

Streaming and social media shape the self-directed media consumption of older children and adolescents – shared TV viewing remains an important social…

Who Will Set the Standards in the Media Market?

• Internet-based reception continues to grow

• Connected TV is increasingly becoming the standard

• Use of YouTube and social media platforms is…

• Long-running successful formats remain relevant – including in streaming

• Changing viewing behavior: video streaming usage increases by 21%…